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Press information issued on behalf of:
Howard’s Way
19 Springfield Close, CROXLEY GREEN
Herts, WD3 3HG
Tel/fax: 01923 773851;
Web: http://www.howardsway.co.uk/

BL/HW/05/10: 4th March 2010

Press Release 5: Howard’s Way fights UK’s obesity problems

Howard’s Way, the very low calorie diet (VLCD) provider, which opened its fourth Weight Loss Centre recently and now helps some 400 obese people a year lose at least three stones in weight each, is redoubling its efforts to help relieve the pressure on the NHS from rising levels of obesity.

According to the online life insurance comparison website Quoteboffin.co.uk, rising levels of obesity could see a substantial rise in the number of people applying for health insurance. Commenting on the increasingly significant issue of ‘Obese Britain’, the website said that, with 20% of the UK’s population now classed as clinically obese and more people dying from weight related diseases than ever before, the UK’s obesity crisis is adding a heavyweight strain to the NHS.

“At £2.6bn a year, the cost of obesity-related NHS bills is asking tax payers to dig ever deeper into their pockets in order to cover the cost,” agreed Penelope Howard, an expert in the field of obesity and head of Howard’s Way. “The effect that obesity is having on NHS resources and, in particular, on waiting times – which have begun to rocket as obesity-related illnesses add even more patients to already crowded lists – is increasingly concerning.”

While QuoteBoffin.co.uk argues that the fear of long waiting lists will be the main driver to more consumers turning to private health cover in order to guarantee prompt and professional medical treatment, Penelope Howard’s organisation is doing something practical to stem the rising tide of obesity among adults in the UK.

It recently invested in its fourth Weight Loss Centre, which is capable of helping a further 65 patients a year lose several stones in weight through the ‘total food replacement’ (TFR) treatment of the Howard’s Way VLCD programme.

Moreover, it has expanded its ‘distance dieter’ operations, enabling adults from all over the UK to benefit from a programme that sees its patients lose at least three stones in weight in an initial 12 week period.

“So far, we have helped around 180 people from all over Britain to stop being obese – and that’s in addition to more than 2,000 patients who have successfully followed the Howard’s Way diet since the organisation began in 1997,” Penelope said.

“Obesity in the UK is projected to grow by some 10% every decade for the foreseeable future,” she added. “One approach is to say that this trend is inevitable and so we should merely seek to mitigate the consequences of obesity but our approach is to help obese people take action to counteract their obesity – and live healthier, happier and more active lives.

According to Penelope, the Howard’s Way VLCD:

  • helps patients lose all the weight they want to lose
  • keeps them fit and healthy while they do so
  • re-educates them on the properties; values and dangers of foods for their future weight management
  • offers free support and guidance for life

“This means that we are making a dent in the nation’s obesity figures; we’re a viable alternative to bariatric surgery, and we save the NHS money by reducing the demand for obesity-related medication or surgery,” she stated.

“our aim is to teach our patients about nutritional values of food; how to see past misleading advertising on food; how their bodies use different foods, and which foods – such as white sugar – are likely to have an addictive quality about them,” Penelope added. “Secondly, we want to keep them nutritionally supported and healthy while they shed their excess weight at the rate of 14 to 21 pounds every four weeks while they are on the programme.”

End

About Howard’s Way VLCD

Penelope Howard had worked with obese patients and a very low calorie diet (VLCD) for some five years before she founded Howard’s Way in 1998.

Those enrolling on the Howard’s Way VLCD initially agree to an 18 week programme involving regular meetings twice weekly for the first four weeks, then once a week from there on. For the ‘Distance Dieter’ these meetings are replaced with one-to-one ‘support calls’ every week. In addition, Howard’s Way staff try to speak to those beginning the diet for at least five minutes a day to provide vital ‘moral’ support.

Howard’s Way recognises that the hardest struggle is maintaining lost weight. So, while dieting, all patients are talked through weekly handouts to gain knowledge and understanding on the workings of their body and the effects of eating certain foodstuffs. Additionally, Howard’s Way Maintenance support is ‘free of charge for life’ for all our dieters.

The Howard’s Way VLCD comprises specially formulated foods, in the form of: milk shakes; soups; and fruit bars; containing the full complement of vitamins, minerals, protein and essential fatty acids that an adult requires but restricting the calorific intake, to induce a state of ‘mild dietary ketosis’ after day three of the diet.

Further information from:
Penelope Howard: + 44 (0)1923 773851 / penny@croxley.demon.co.uk


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