Tape Measure
 
 

ESTABLISHED SINCE 1997

 

HELPING PEOPLE LOSE WEIGHT IS OUR BUSINESS

Phone Nr

  More Info > News Releases >  

Press information issued on behalf of:
Howard’s Way
19 Springfield Close, CROXLEY GREEN, Herts, WD3 3HG
Tel/fax: 01923 773851; Web: http://www.howardsway.co.uk/
BL/HW/03/09: 8th December 2009

Press Release 3: The Howard’s Way very low calorie diet (VLCD)

The Howard’s Way very low calorie diet (VLCD) offers a way to lose weight and prevent that weight returning – and it’s an effective alternative to bariatric surgery.

Today, 45 per cent of Britain’s population is now classed as ‘obese’ and some 66 per cent of adult North Americans are overweight. As many as 10m North Americans are morbidly obese.

A recent report from The NHS Information Centre – ‘Hospital; Episodes Statistics Admitted Patient Care, England 2008/09’ – showed that there were 8,085 admissions for obesity in 2008/09 – a 60 per cent increase over 2007/08 and a 360 per cent increase since 2003/04.

Penelope Howard, an expert in the field of obesity and head of the VLCD provider, Howard’s Way, said: “The large increase in admissions for obesity reflects the growing impact obesity is having on the health of our nation. It also reflects the fact that overweight people are resorting to treatments such as bariatric surgery.

“These staggering numbers have not just happened. The obesity epidemic has been steadily worsening over the past 30 years.

“Thankfully, there are things that people can do to reduce their weight – and they don’t have to resort to surgery,” she added.

Bariatric surgery, or weight loss surgery, is a type of procedure performed on people who are dangerously obese, for the purpose of losing weight. This weight loss is usually achieved by reducing the size of the stomach with an implanted medical device (gastric banding) or through removal of a portion of the stomach (gastric bypass surgery).

For over ten years, the Howard’s Way alternative enables most patients to lose at least three stones (20 kilos) in weight in the first 12 weeks of the diet. Those who choose to carry on with the diet continue to lose about a stone (6.5 kilos) every four weeks.

Those enrolling on the Howard’s Way VLCD initially agree to an 18 week programme involving regular meetings twice weekly for the first four weeks, then once a week from there on.

Howard’s Way recognises that the hardest struggle is maintaining lost weight. So, while dieting, all patients are talked through weekly handouts to gain knowledge and understanding on the workings of their body and the effects of eating certain foodstuffs.

“Additionally, Howard’s Way Maintenance support is ‘free of charge for life’ for all our dieters,” said Penelope.

The Howard’s Way VLCD comprises specially formulated foods containing the full complement of vitamins, minerals, protein and essential fatty acids that an adult requires but restricting the calorific intake, to induce a state of ‘mild dietary ketosis’ after day three of the diet.

A 1997 study concluded that the use of a very low calorie diet (VLCD) is highly effective in rapidly improving glycaemic control and promoting substantial weight loss in obese patients with Type 2 diabetes. Moreover, a VLCD increases insulin sensitivity and reduces the substrate for gluconeogenesis.

So VLCD treatment may improve glycaemic control more than calorie restriction alone.

“Of course, a VLCD must not be undertaken without appropriate supervision,” Penelope stressed. “All Howard’s Way locums are given extensive medical training relating to being on the diet, and I provide constant back-up to ensure the continuing good health of all Howard’s Way patients.”

A number of Howard’s Way patients are happy to publicly endorse their weight loss regime. They include:

  • Candy Sands, aged 49, who lost four stones in 12 weeks
  • Kim Day, 46, who lost 4.75 stones – and has kept that weight off for some nine years
  • Shelley Williams, 32, who has lost nearly nine stones

End

There are before and after photographs of Candy, Kim and Shelley available – and all three women are happy to be interviewed about their weight loss. To arrange an interview and to receive the pictures, contact Bob Little at Bob Little Press & PR (tel 01727 860405; email bob.little@boblittlepr.com)

About Very Low Calorie Diets (VLCD)

Some 45 per cent of Britain’s population is now classed as ‘obese’. Obesity has been shown to increase the risks of contracting a range of conditions including high blood pressure, coronary heart disease, diabetes, cancer and sleep apnoea – a respiratory disorder in which breathing is made more difficult by excessive body fat around the neck or on the chest. This excess body fat constricts the airway and, sometimes, the lungs, causing short interruptions in breathing during the night.

Those who are obese and who want – or need – to lose a significant amount of weight in a relatively short time are finding a very low calorie diet (VLCD) to be an effective way of achieving their goal.

A VLCD is a diet involving extremely low calorie consumption each day. It is defined medically as a diet of 800 kilocalories per day or less. VLCDs are formulated, nutritionally complete, replacement meals containing 800 kcal (3350 kJ) or less per day. VLCDs also contain the recommended daily requirements for vitamins, minerals, trace elements, fatty acids and protein. Carbohydrate may be entirely absent, or substituted for a portion of the protein – and this choice has important metabolic effects. The VLCD products are usually a powder which is mixed with water or another low calorie liquid.

A 1997 study concluded that the use of a very low calorie diet (VLCD) is very effective in rapidly improving glycaemic control and promoting substantial weight loss in obese patients with Type 2 diabetes. Moreover, a VLCD increases insulin sensitivity and reduces the substrate for gluconeogenesis. Thus VLCD treatment may improve glycaemic control more than calorie restriction alone. A VLCD is typically undertaken by an obese patient who wishes to lose a lot of weight quickly, as the risk to health that obesity presents is considered much greater than any risks of the diet itself, so long as it is undertaken with medical supervision.

Because of the extremely low calories per day, a VLCD diet cannot be used by children no matter how obese. Also, a VLCD must not be undertaken without appropriate supervision.

All Howard’s Way locums are given extensive medical training relating to being on the diet, and constant back-up is provided by Penelope Howard herself, to ensure the continuing good health of all Howard’s Way patients.

About Howard’s Way VLCD

Penelope Howard had worked with obese patients and a very low calorie diet (VLCD) for some five years before she founded Howard’s Way in 1998.

Those enrolling on the Howard’s Way VLCD initially agree to an 18 week programme involving regular meetings twice weekly for the first four weeks, then once a week from there on. For the ‘Distance Dieter’ these meetings are replaced with one-to-one ‘support calls’ every week. In addition, Howard’s Way staff try to speak to those beginning the diet for at least five minutes a day to provide vital ‘moral’ support.

Howard’s Way recognises that the hardest struggle is maintaining lost weight. So, while dieting, all patients are talked through weekly handouts to gain knowledge and understanding on the workings of their body and the effects of eating certain foodstuffs. Additionally, Howard’s Way Maintenance support is ‘free of charge for life’ for all our dieters.

The Howard’s Way VLCD comprises specially formulated foods, in the form of: milk shakes; soups; and fruit bars; containing the full complement of vitamins, minerals, protein and essential fatty acids that an adult requires but restricting the calorific intake, to induce a state of ‘mild dietary ketosis’ after day three of the diet.

Further information from:
Penelope Howard: + 44 (0)1923 773851 / penny@croxley.demon.co.uk
Bob Little, Bob Little Press & PR: +44 (0)1727 860405 / bob.little@boblittlepr.com

Weight Loss Motivation for Men – Brian Pascoe’s Story

You Can Lose Weight
And Save Money Too?

Weight Loss Programme
3 Stone over Join today

Our Guarantee to You

Watch the Video